Responsibilities

Develop Marketing Strategy

• Design and implement comprehensive marketing strategies to achieve key business objectives, including revenue growth, expanding assets under management (AUM), and increasing the number of new customers.
• Utilize data-driven insights to fine-tune marketing strategies for maximum impact and alignment with business goals.
  

Strategic Partnerships & Market Intelligence

• Lead end-to-end partnership initiatives—sourcing, evaluating, negotiating, and managing partnerships that drive business impact and align with strategic objectives.
  

Digital Media & Acquisition

• Collaborate with digital media agencies to achieve client acquisition targets and meet established KPIs.
• Leverage insights from audience behaviors and creative performances in one channel and apply them across others to maximize results.
  

Campaign & Event Management

• Lead, create, and manage integrated marketing campaigns, promotions, and activities to expand the company’s client base and drive customer engagement.
• Track and analyze the effectiveness of campaigns, providing reports to management along with recommendations for improvements and solutions to optimize performance.
  

Content & Social Media Management

• Oversee the development and management of content and social media strategies, ensuring a detailed plan and schedule to boost traffic and lead generation through organic channels.
• Apply SEO knowledge to improve search rankings and enhance content visibility across platforms, ensuring maximum reach and engagement with the target audience.
  

Budget Management

• Manage the marketing budget effectively, ensuring expenditure provides an appropriate return on investment (ROI) while meeting business growth objectives.
  

Compliance & Process Management

• Ensure that all marketing processes, policies, and operational procedures are followed closely and remain in full compliance with legal and regulatory requirements.

Qualifications

• Minimum of 5 years of experience in the marketing department of financial institutions (banks, securities brokers, or asset management companies), or a relevant role in the financial services industry, with a focus on digitally led acquisition marketing.
• Bachelor's degree or higher in related field.
• Experience or strong passion in digital asset is a plus.
• Deep understanding of Thai customer’s trends in wealth management / financial products.
• Familiarity with marketing tool/system such as Facebook Business Manager, Google Ads, Google Analytics, Line Official Account, or related applications.
• Good verbal and written English communication proficiency.
• Strong analytical and problem-solving skills.
• Excellent interpersonal and communication skills.